SUMMARY

QUICK PITCH

Black women are disproportionately affected by triple-negative breast cancer (TNBC) due to a bias healthcare system, lack of access, resources and information on TNBC and Immunotherapy. How can we encourage black women to use self-advocacy to take back control of their healthcare narrative?

WHAT I DID

  • Conducted a survey on Survey Monkey to gather sentiment regarding TNBC and Immunotherapy amongst black women

  • Conducted interviews with healthcare professionals to gather their insight on TNBC and black women

  • Gathered secondary research through social listening, studies and journal articles

 

REFRESH

Goal Setting, Discovery, + Research

 

TNBC IS AN AGGRESSIVE FORM OF BREAST CANCER THAT DISPROPORTIONATELY AFFECTS BLACK WOMEN.

 

Present day disparities in healthcare have caused black communities to have a lack of access to information, quality health care and valuable resources that are available to the larger majority. Hospitals are often understaffed and under-resourced.

 

In order to help correct a biased medical system and address accessibility, we need to understand how black women feel about healthcare.

 

Black women routinely feel unseen, unheard and misunderstood when visiting their doctor’s office. This leads to them not speaking up in regards to their healthcare.

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The more we empower black women through education on their healthcare rights and TNBC, the better we prepare them to advocate for themselves and others. We may not be able to correct a healthcare system that is heavily ingrained in racism, but we can equip the people affected by it with the tools to fight back.

 

SELF ADVOCACY CAN CREATE CHANGE

 

KEY INSIGHT

 

Societal taboos prevent black women from having open conversations about their bodies, resulting in a complicated relationship with their breasts health.

 

BIG IDEA

 

Let's show black women they can take back control of the narrative around their bodies by having unapologetic, open conversations about their breast health.

 

YOUR VOICE, YOUR BREASTS, YOUR STORY

 

HYDRATE

Plan Development + Execution

 

ROUND ROBIN DISCUSSION WITH ROBIN ROBERTS

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BREAST TALKS AT SPA 10

Let’s take TNBC and break it down with survivors and our listeners.
A full day of pampering and open discussions on breast health, myths, how to break through the fears and reclaim our voice.

 

Event Swag

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ERIKA HART

Ericka Hart, M.Ed., D/s, pronouns: she/they, is a black queer femme activist, writer, highly acclaimed speaker and award-winning sexuality educator. Her work broke ground when she went topless showing her double mastectomy scars in public in 2016. Since then she has become the epitome of what survival and strength looks like for black women affected by breast cancer. She will lead social media discussions regarding the disease and facilitate quizzes to assess the effectiveness of the discussions.

 
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The BAP is an online portal that allows women to organize their health information so they can walk into their doctors office equipped with personal health knowledge. This give them the confidence to advocate for themselves.

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Educational Material

 

PODCAST

 
 
 
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RESTORE

Measure + Evaluate

 
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KPIS

How Did We Do?

 

ENGAGEMENT

  • BAP Forms completed

  • QR Codes scanned

AWARENESS

  • Social Media Impressions

  • Viewership (Podcast & Live Event)

  • Earned Media Coverage

EDUCATION

  • Social Media Quiz Accuracy 

  • Coverage of areas for printed material distribution

  • Downloads of digital version of educational booklet

ORGANIZATIONAL IMPACT

  • Post-campaign pulse surveys of brand recall in New York City 

  • Increase in number of black women utilizing READI’s TNBC resources